Beginning in June 2020, after the George Floyd murder, a group of women gathered online each week to learn about how to be anti-racist. They started by reading and completing the workbook Me and White Supremacy by Layla Saad. They continued reading other antiracism books, watching movies, listening to podcasts, reading articles, and meeting each week to discuss the issues of racism in our community. These meetings continued weekly for a year and a half when the group decided it was time to take what had been learned and do something more.

In January 2022, the group formalized as Amplify Bay Area with the intention to see what they could do to help an organization already doing the work of systemic equity in the Bay Area by amplifying their message into each person's social network channels. Amplify members (6 people!) used their social networks to raise money and introduce their personal and professional contacts to an amazing San Francisco nonprofit organization.

In February 2022, Amplify Bay Area donated over $10k directly to Urban Ed Academy and did a month-long social media campaign to highlight their work to place one Black, male teacher in each public elementary school in San Francisco.